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Marketing TikTok Shop Academy
6 min read

5 Product Niches Growing Fast on TikTok Shop

  • Aqib H
  • Author Aqib H
  • Published October 28, 2025

If you run a TikTok Shop Marketing Agency, you don’t just want good ideas—you want winning niches that are accelerating NOW. Not next year. Not maybe. Right now. Let’s break them down with actionable insight, so you can position your clients (or yourself) to dominate.

1. Beauty & Personal Care

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Why this niche is booming

  • According to latest data, beauty & personal care lead globally for TikTok Shop sales volume. The Social Shepherd+2Amra and Elma LLC+2
  • In the U.S., beauty/personal care accounts for 79.3% of all TikTok Shop sales by category. Amra and Elma LLC
  • The format suits short-form video: demos, before/after, hacks—perfect for TikTok’s algorithm.

What this means for your agency

  • Focus on products that show transformation or “wow” effect.
  • Encourage UGC: people filming themselves using the product.
  • Low barrier: Many items are impulse buys ($10-$30) but can scale. FindNiche
  • Ideal for verticals like skincare, haircare, makeup, grooming.
  • Use creators/influencers who can showcase results—not just testimonials.

2. Haircare & Scalp-Care

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Why this is a sub-niche to watch

  • According to the Shopify blog, hair & scalp care is a growing category on TikTok: trending hashtags (#haircare) have millions of posts. Shopify
  • Consumers are actively seeking solutions: hair growth, curly-hair routines, scalp health—visual transformations = high engagement.

Agency strategy

  • Target “problem → solution” stories in creatives (e.g., “I tried this scalp mask for 30 days”).
  • Bundle or upsell related items (comb + treatment, etc.).
  • Tap into lifestyle content: morning routines, “get-ready with me” clips.
  • Ensure the product is camera-friendly and generates visual change.

3. Women’s Fashion & Bodywear (e.g., Bodysuits, Shapewear)

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Trend evidence

  • Fashion and womenswear are strong categories on TikTok Shop: e.g., the “bodysuit” category appeared in trending products. Shopify
  • Global stats: women’s wear & underwear are among top-selling volume categories. The Social Shepherd

Why it works

  • Visual impact: try-ons, haul videos, styling tips drive engagement.
  • Audience: TikTok skews younger and trend-focused—ideal for fashion.
  • Impulse buy-friendly price range: mid-affordable items boost volume.

Tactics for your clients

  • Encourage “two ways to style this item” or “before & after shapewear” videos.
  • Use micro-influencers who share body-positive content.
  • Leverage “haul” style content (that drives social proof).
  • Optimize for keywords like “#haul”, “#OOTD”, “#bodysuit”.

4. Home & Lifestyle Accessories

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The opportunity

  • The “home supplies” category is among the top five product-categories by sales volume on TikTok Shop globally. The Social Shepherd
  • The trend report from FindNiche highlights that many of the winning TikTok Shop products in 2025 are low-ticket home or gadget items ($10-$30). FindNiche

What this means

  • Products with visible “wow” effect in a home setting: ambient lighting, décor transformations, gadget hacks.
  • Often trending via “I bought this for $15 and it changed my room” style content.
  • Great for SPO-style marketing (social proof + visible change).

Agency playbook

  • Identify products that convert quick (low cost, strong visual).
  • Get clients to invest in UGC & creator demos showing “before and after room set-up”.
  • Use high-quality thumbnails or video intros that trigger curiosity (“You won’t believe this $19 gadget”).
  • Cross-sell related items (bundles) to increase average order value.

5. Bundles & Multi-Pack Impulse Products

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Why bundling is accelerating

  • According to trend analysis, one of the standout features of 2025 winning TikTok Shop products is bundling & cross-selling to boost order value. FindNiche
  • Low price per item, but multi-pack offers drive perceived value and volume.
  • Drives multiple viewer interactions (you can show lots of items in one shot, which increases engagement).

Implementation ideas

  • Example: Hair accessories bundle (5 pieces for $35) instead of single $12 piece.
  • “Mix-and-match” sets: customer picks their colors.
  • Influencer uses the full bundle and shows multiple ways to use each piece—encourages comments/shares.
  • Use urgency: limited edition bundles, special discount codes via influencers.

Final Thoughts

If you’re in the business of scaling TikTok Shop sales for brands (as your agency is), you want to lean into what’s already working—not reinvent the wheel. These five niches are data-validated and high momentum:

  • Beauty & Personal Care
  • Hair & Scalp Care
  • Women’s Fashion & Bodywear
  • Home & Lifestyle Accessories
  • Bundles / Multi-Pack Impulse Products

Your strategy should emphasise visual proof, UGC content, low-friction pricing, and creator partnerships. When you can nail that, you’re not just riding a trend—you’re orchestrating conversion. The algorithm loves authenticity, speed, and strong visuals.